INTRO TO BRAND COMM / ADVERTISING

CATALOG DESCRIPTION: MCOM 2063 - Introduction to Brand Communications / Advertising provides an overview of brand communications and advertising as it relates to the economical and social effects on society and reviews the various components of a brand communication campaign including the history and evolution, the roles of professionals in the field, research methods, media and creativity.

INTRO TO BRAND COMM / ADVERTISING

CATALOG DESCRIPTION: MCOM 2063 - Introduction to Brand Communications / Advertising provides an overview of brand communications and advertising as it relates to the economical and social effects on society and reviews the various components of a brand communication campaign including the history and evolution, the roles of professionals in the field, research methods, media and creativity.

AD DESIGN

CATALOG DESCRIPTION: MCOM 3283
Advertising Design is the study of the overall strategic creation of print advertising communication with emphasis on writing copy and designing layouts for media-specific applications.

PREREQUISITES: ENG 1113, 1213, MCOM 1113, 3333 with junior or senior standing.

DIGITAL & SOCIAL COMMUNICATION

COURSE DESCRIPTION: MCOMM 3653 
Digital and Social Communications provides an in-depth knowledge of new digital and social media and how to integrate websites, social networking, blogs, and other forms of digital and social media into a strategic communications campaign.

PREREQUISITES: ENG 1113, 1213, MCOM 1113, 1173, 2193.

KEY DATES

AUG 22

SEP 5

SEP 28 - 30

OCT 20 - 23

NOV 24

DEC 12
SEMESTER BEGINS
LABOR DAY
MASS COMM WEEK
FALL BREAK
THANKSGIVING
FINALS WEEK

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