CATALOG DESCRIPTION: MCOM 2063 - Intro to Brand Comm / Advertising provides an overview of brand communications and advertising as it relates to the economical and social effects on society and reviews the various components of a brand communication campaign including the history and evolution, the roles of professionals in the field, research methods, media and creativity.
COURSE DESCRIPTION: MCOMM 3653 Digital and Social Communications provides an in-depth knowledge of new digital and social media and how to integrate websites, social networking, blogs, and other forms of digital and social media into a strategic communications campaign.
CATALOG DESCRIPTION: MCOM 3990 - Strat Comm Portfolio Build is a seminar class designed to help students create, expand, and improve on industry-appropriate portfolio pieces. The course is tailored to each student’s individual portfolios.
STRAT COMM WRITING:
CATALOG DESCRIPTION: MCOM 1173 - Strat Comm Writing introduces writing for multiple media platforms in adherence with industry standards across the strategic communications disciplines of advertising, brand communications, organizational communication, and public relations and incorporates training in emerging media applications driven by technology and digital and social media.