CATALOG DESCRIPTION: MCOM 2193 - Principles of Public Relations provides an overview of the public relations profession from its historic beginnings to its contemporary role in society. The course provides a foundation for the public relations sequence by exploring its definitions, history, theories, principles, strategic planning, management practices, and career possibilities.
STRATEGIC COMM WRITING
CATALOG DESCRIPTION: MCOM 1173 - Strategic Communications Writing introduces writing for multiple media platforms in adherence with industry standards across the strategic communications disciplines of advertising, brand communications, organizational communication, and public relations and incorporates training in emerging media applications driven by technology and digital and social media.
DIGITAL & SOCIAL COMMUNICATION
COURSE DESCRIPTION: MCOMM 3653 Digital and Social Communications provides an in-depth knowledge of new digital and social media and how to integrate websites, social networking, blogs, and other forms of digital and social media into a strategic communications campaign.
INTRO TO BRAND COMM / ADVERTISING
CATALOG DESCRIPTION: MCOM 2063 - Introduction to Brand Communications / Advertising provides an overview of brand communications and advertising as it relates to the economical and social effects on society and reviews the various components of a brand communication campaign including the history and evolution, the roles of professionals in the field, research methods, media and creativity.