CATALOG DESCRIPTION: MCOM 2063 - Intro to Brand Comm / Advertising provides an overview of brand communications and advertising as it relates to the economical and social effects on society and reviews the various components of a brand communication campaign including the history and evolution, the roles of professionals in the field, research methods, media and creativity.
STRAT COMM PLANNING:
CATALOG DESCRIPTION: MCOM 3893Strategic Communications Planning is designed to focus on strategic planning and its role in the communications strategy for brands and organizations. Students will learn the fundamentals of the marketplace, current methods of consumer analysis, brand equity creation, brand relationship analysis, and brand communications responses in a variety of advertising (new and old) situations.
CATALOG DESCRIPTION: MCOM 3990 Creative Strategies is a course designed to introduce students to the creative challenges surrounding advertising, PR, and broadcast development and production and to provide tools and tactics to enhance creative problem-solving skills to resolve those challenges.
COURSE DESCRIPTION: MCOMM 3653 Digital and Social Communications provides an in-depth knowledge of new digital and social media and how to integrate websites, social networking, blogs, and other forms of digital and social media into a strategic communications campaign.